1. Customisation is useful for-
(A) Designing customer specific products
(B) Advertisements
(C) Publicity
(D) Motivating the staff
(E) Customer Survey
2. Marketing channels mean-
(A) Delivery period
(B) Delivery time
(C) Delivery person
(D) Delivery place
(E) Delivery outlets
3. 'Push' marketing style requires-
(A) Proper planning
(B) Good pushing strength
(C) Team work
(D) Ability to identify the products
(E) Aggressive marketing
4. Virtual styles of marketing include-Find the wrong answer.
(A) Digital marketing
(B) Tele-marketing
(C) Sending bulk SMS
(D) e-mail solicitation
(E) Door to door marketing
5. Service Marketing is the same as-
(A) Internet marketing
(B) Telemarketing
(C) Internal Marketing
(D) Relationship Marketing
(E) Indirect Marketing
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PNB Specialist Officer's Exam 2011: Professional Knowledge Question Paper
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